Article featured image

Blockchain Sports: Exploring the SportsFi Ecosystem

By Rita
5 Jul 2024
10 min read

Have you ever heard something about blockchain technology in sports?

The sports industry market is experiencing rapid growth and is considered one of the most competitive and saturated in the whole world. The topic of sports in the blockchain is rapidly developing right here and now. Do not miss a great opportunity to learn more about it!

Our beginner's guide will teach you the basics of SportsFi and its different aspects, as well as fan engagement and talk about some of the leading projects in the SportsFi sector.

What is SportsFi?

SportsFi is a mixture of two words: “Sports” + “Finance”. SportFi is an innovative approach engineered through a combination of “Cryptocurrency + DEFI + Social Tokens + NFT’s”.

SportsFi can be explained as the fusion of sports with DeFi, which is reshaping the sports industry’s business models. It applies DeFi elements like smart contracts to automate and streamline transactions.

This is a new era of honest sports, where any information about games, championships, and athletes can be found on the blockchain, which ensures the integrity and transparency of sports-related finances.

This partnership changes how different sports teams and organizations function and interact with their fan base. It provides a distinctive fusion of interaction, investment, and digital ownership, and it is quickly changing the way fans interact with their favorite sports teams and athletes.

The range of applications for SportsFi has constantly expanded. Originally designed as a novel approach to interact with fans, its use has expanded to include participation, tickets, broadcasting, fantasy sports, collectibles, and other things.

SportsFi is especially popular among the young tech-savvy generation who are more likely to favor creative and engaging financial solutions. Because of this, SportsFi is a smart choice for sports organizations trying to reach out to the tech-savvy audience and young millennials.

Different aspects of SportsFi

Let’s take a closer look at several aspects of SportsFi.




Fan tokens


Fan tokens are one of the main features of SportsFi as they are a ground-breaking method of raising fan involvement. These digital assets owned by the fans provide them with access to unique items, exclusive content, and a new level of involvement with their favorite teams.

Fan tokens are not just a form of digital currency or investment tool. By possessing and utilizing fan tokens, fans can engage more fully in the day-to-day operations of the teams or organizations they support, enhancing their relationship and communication with the team. For example, fans can participate in games, club promotions, exclusive VIP prizes, and club polls where they can vote.

1. Barcelona FC Fan Token (BAR): allows fans to participate in the club’s decision-making process and enjoy exclusive rewards.

2. Juventus Fan Token (JUV): enables fans with unique interaction opportunities and voting rights on club decisions.

3. Paris Saint-Germain Fan Tokens (PSG): provides fans to influence certain club activities and experience exclusive content.

4. AC Milan Fan Token (ACM): offers fans a new way to strengthen their connection with the club.

5. Manchester City Football Club Fan Token (CITY): gives opportunities to participate in club activities and enjoy exclusive rewards.




NFTs and collectibles


Non-Fungible Tokens (NFTs) are the main components of changing fan experiences and creating new revenue streams in professional sports. Collectibles provide fans with a tangible piece of sports history and experience. They range from autographed jerseys and game-winning clips to exclusive fan club memberships.

In SportsFi, NFTs (Non-Fungible Tokens) stand for special digital collectibles including player cards, iconic sports moments, or exclusive merchandise. These NFTs are extremely rare and sought-after since they are frequently produced in small quantities.

Want to know more about NFTs? Read this blog article.




Fantasy sports


By utilizing blockchain technology, SportsFi is transforming fantasy sports and enabling more transparent and fairer gameplay. Blockchain enhances the engagement of fantasy sports by enabling real-time data integration.

For example, a global fantasy sports project Sorare provides digital trading cards of players as NFTs, which can be used in fantasy leagues. Sorare is a fascinating platform that combines fantasy games with NFT collectibles, where users can build virtual teams using digital player cards.




Betting


For those who enjoy sports betting, blockchain provides a safer and more international platform. Because there is no central authority governing the platforms, it lowers the possibility of manipulation and guarantees fairness in betting odds and payouts.

Users can bet on a variety of sporting events using cryptocurrency through decentralized sports betting platforms like Stake.com, Cloudbet.com, Sportsbet.com, Thunderpick, Bets.io, and others.

Bookie sites' revenue has increased significantly as a result of the betting industry's adoption of cryptocurrency assets. We can expect the further expansion and acceptance of crypto sports betting in the near future.




Sponsorships


In recent years the sports industry has seen a significant number of sponsorships from multiple Web3 companies. More and more cryptocurrency firms are supporting teams and events as digital currency gains traction in the sports sector, combining the two industries.

The concept is to use sports' widespread popularity to raise awareness and acceptance of digital currencies. High-profile sponsorships from businesses such as eToro, Blokchain.com, Coinbase, Crypto.com, Binance, and many more are part of this plan.

The crypto world and sports both benefit greatly from cryptocurrency sponsorships in sports. Getting extra money is a significant benefit for sports teams and events.

This additional funding can be used to improve their facilities, hire skilled workers, and ‌increase fan satisfaction.
Besides, these agreements attract tech fans and strengthen their sense of team loyalty by rewarding supporters with special crypto rewards.

In the meantime, cryptocurrency businesses expand their reach, and appeal by collaborating with major sports brands. This makes them appear more trustworthy, expands their clientele, and demonstrates that they are pioneers in fusing digital currency with sports entertainment.




Tokenization of Sport Assets


In SportsFi, tokenization is the process of turning sports-related assets into digital tokens that can be traded on different platforms. Tickets and merchandise are examples of assets that can be tokenized and given to fans. The tokens are stored on a blockchain and serve as a representation of ownership or rights. For example, a football (soccer) team might tokenize its stadium seats so that fans might buy tokenized shares.

Upcoming major sports events in 2024

Here are the two upcoming major sports events in 2024 that will keep you on the edge of your seats.




1. Euro 2024 football championship


The 17th edition of the European Championships began on 14 June and runs until 14 July 2024, with 24 teams set to fight for the continent’s biggest international prize.

The official slogan of Euro 2024 is "United by football. Together in the heart of Europe." As the Euro 2024 draws near, Chiliz, a leader in the SportFi space, is receiving a lot of attention. During the past World Cup, Chiliz showcased its robust commercial potential with remarkable fan token performance.

Now as the European Championship draws near, market expectations for Chiliz are increasing. People are interested in knowing if this platform could generate excitement for the forthcoming big sporting events. The market and fans will have to decide whether Chiliz can demonstrate its dominance of the market once more during the Euro 2024.




2. Olympic games


The next Olympic Games Paris 2024 will take place in France from 26 July to 11 August. SportsFi ecosystem is a place where sports meet blockchain. French authorities are exploring tickets at the Paris 2024 Olympic Games could be based on blockchain technology.

The Olympics envoy of the French Government is recommending that the tickets should be purchased as NFTs. The French Government’s Olympics committee is willing to ensure safety and reduce fraudulent ticketing processes.

Regarding sponsorship, 2024 Olympic Games as the international event presents a tremendous opportunity to crypto businesses. The sponsors and partners are the only brands with the right to use the famous Olympic rings and the Olympic flame in their marketing activities. For example, Blockchain network Polkadot has proposed branded bikes for the impending Paris Olympics in $160,000 marketing push.

Conclusion

SportsFi's integration with the sports industry will grow as blockchain technology for sports develops. Furthermore, its future appears bright and might lead to a plethora of novel and creative solutions, like previously not existing fan connections to heightened security and confidence for cryptocurrency transactions inside the sports industry.

With fan tokens, sports fans can have more direct communication with their favorite teams. They have access to unique material, have a say in club choices, and possess tokens that are parts of sports history.

Blockchain technology in sports opens the door for innovations like safe ticketing, clear athlete contracts, and effective payment methods. A younger generation that is familiar to virtual currency and online communities may now access sports thanks to SportsFi. It can attract millennials and Gen Z audiences to sports.


Article tags

Follow Dyor

Share the article